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Its Gandhi-wear vs bridal-wear in Kolkata | The Indian Express

Related. With one paying tribute to Mahatma Gandhi’s simple dressing style and another showcasing lavish bridal wear,the city is set for a double delight this September as two fashion weeks clash on the same date. Through their innovative collection made from the traditional Indian fabric Khadi,the third edition of the Kolkata Fashion Week (KFW) will pay homage to the father of the nation Mahatma Gandhi. “We will commemorate the legacy left behind by Gandhi. In continuation with KFW’s theme on natural fibres,this time we will present the beauty and variety of khadi as fashionable attire,” Prateek Sen,director of Mindscapes Maestros Events & Sports Management,the organisers of the event,said here. Also known as khaddar,the hand-spun khadi has now found its way into the wardrobe of the fashion conscious after being born as a fabric for rural folks and political leaders. It was once overlooked by many for its coarse texture and feel,but the likings changed soon after designers experimented with striking colours as new varieties like khadi silk,khadi wool and khadi cotton were introduced. “Besides being an eco-friendly material,Khadi is also very important for the survival of the rural weavers. It is also a symbol of the rich Indian cultural heritage,” Sen said. Promoted heavily by Gandhi during the freedom struggle,the durable and organic fibre symbolises luxury and uniqueness. But if all goes according to plan,KFW will imminently clash with the Kolkata Couture Fashion Week (KCFW) next month. Event management firm Idea Weavers,organisers of the KCFW,has announced the event from September 9 to 12,while the three-day KFW is scheduled to begin from September 10. KCFW has lined up some of the top-notch designers like Neeta Lulla,Vikram Phadnis,Anju Modi and Archana Kocchar to showcase exclusive wedding trousseau. “With the wedding and festive season just around the corner,the time is ripe to hold such an event which will offer exquisite attire for all kinds of wedding – Bengali,Marwari,Muslim,Punjabi,Sindhi and South Indian weddings,” Vivek Agarwal,KCFW organiser said. Insisting that hosting two fashion extravaganzas simultaneously would not be detrimental for the industry,Agarwal said,”We are not competing with them as ours is a couture week focusing solely on the bridal wear market. They will have their event and we will have ours. It doesn’t make any difference to us”. KFW had given the last season a miss after two back to back not-so-successful editions of 2009. “But this year,the KFW would be back with a bang. With participation from national designers and top models,we are going all out to make sure that this event is a huge success,” Sen said. None of the fashion weeks,however,could take off due to a lack of interest by sponsors. “I have kept my fashion week on hold now as it is difficult to rope in corporate houses for the Kolkata market. But when I hear that the city is going to have two fashion weeks,I find it ridiculous and funny,” Dutta said. Designers,however,are not excited about the prospect of having a clash of fashion weeks. A-lister designer Sabyasachi Mukherjee said he has never been a supporter of having too many fashion weeks. “Too many such events dilute the concept and confuse buyers. Instead of the business of fashion,we are now doing the business of fashion weeks,”Mukherjee,who has chosen to stay away from KFW,said. Ace designer Kiran Uttam Ghosh said,”Abundance makes way for redundancy. Therefore,having too many fashion weeks in one city is not healthy”.
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