One of the easiest (and best) ways of making extra money is by collecting old newspapers and selling them to a “recycling plant” in your area.

Just look around your own home–in the garage or the basement. What do you do with the old newspapers after you’ve read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the school or cub scout paper drive. Or maybe your wife and kids get ambitious some weekend, clean out the garage and haul all those newspapers off to the collection truck at the local shopping center.

It’s true that selling stacks of newspapers you’ve accumulated during the past couple of months or so won’t make you rich, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your neighborhood–say a ten-pound stack of newspapers from each house on your street every Saturday. The picture changes, doesn’t it?

If you’re serious, and get yourself properly organized, you can easily make $300 or more every weekend.

Right now,the going rate for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard–ordinary cardboard boxes that have been flattened–is bring approximately $75 a ton. If you’re going to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just taking up space, ad some will even pay you to get rid of them.

You start clearing a space in your garage for storage. One side of a two-car garage, or just an 8 by 12 foot space would be sufficient. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a neighborhood mini-warehouse.

Next, you should place and ad in your community newspaper or the weekly shopping news, something like this: Junk, old newspapers and cardboard boxes hauled away. Phone 123-4567. Then visit your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te neighborhood each week. You might offer them $5 a month if they’ have everything ready fr you when you make your weekend collection round.

On Saturdays, starting at about 9:00 a.m., rent an open trailer and hitch it to your car. if you have a pick-up truck, so much the better. With your wife and kids, a coupe of neighbor boys, or perhaps a couple of teenage “huskies” you’ve hired through your local high school, start making your rounds.

You drive the car with the trailer. Your helpers, one on each side of the street, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.

It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.

Visit the people you’ve talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own street.

When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unload them, and get everything organized. It’s very important, though, that you get right back to the job of knocking on doors and collecting more newspapers and cardboard.

Some people will (foolishly) collect a load, take it in for sale, and then waste the time gloating over the easy money they’ve just made. One load won’t make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.

Make the same rounds; follow the same collection route, at least once every two weeks. Once you’ve got the routine working well, you’ll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.

The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you’ll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.

It’s important that you make regular rounds, calling on the same houses regularly. After about six months of this, you’ll be ready to open a local recycling depot.

This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you’ll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.

One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant , or even a corner of a large shopping center parking ara. You’ll need a scale (you can rent or lease one of these for a small amount), and a quick set-up tent or large truck.
What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o’clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.

Even though you have a collection depot, you’ll still want to continue your weekend collection rounds. But with a collection depot,you can hire other people to do the driving, knock on doors,make the collections and transfer their loads into the depot facility. If it’s a big truck or trailer, you’ll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.

Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity;and be conspicuous. Don’t be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you’ll be admired as someone with the ambition to make it happen, picking up a good second income while you’re doing it.

The complete business start-up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report. Ask for Manual #3316


The Styles and Methods of Power

Power is the ability to get things done – your way. Sometimes
it’s a direct order that you give, sometimes a suggestion you
make, or a request or the asking of a favor; but the result (if
you have power) is always that the other person acts and you
derive a benefit from the other person’s actions.

Once can have power in many different ways. You have it over
your employees because you pay their salaries. If you are an
expert in a special field, it’s because you know the best way to
handle matters. In a legal dispute it’s because you have the
law on your side. If you have credit cards, it can be part of
your lifestyle to go into a store, hotel, or restaurant, in any
city, and order whatever you wish. In politics it’s because
folks will give you their votes, hoping that you’ll work and
succeed in getting the government to serve them in their area.
And there’s the power that derives from being talented, charming
and capable; of being up-to-the minute and knowledgeable, so
people know if they let you handle things for them or listen to
your advice, they’ll come out ahead.

One more aspect of power. This concerns competition. If all
the world were fair and equal, one would have no need for the
upper hand, for the advantage, for power. But of course the
world isn’t. Which often means that in a competitive situation
you cannot merely settle for an equal chance. You must keep
your eyes and ears, and indeed all you faculties, open for any
clue or other tips that will move the balance in your favor.
Whenever possible, make sure you get more than an equal chance.

You Have to Look the Part

People are impressed by how a man looks. They are often not
aware of exactly why they treat one man like a VIP and another
gets the bum’s rush. Their reactions may be subliminal, below
their conscious awareness. But take it from me, if you’re well
dressed, neatly groomed, hair trimmed, etc., and are driving a
snazzy car, you’ll be well received; while a guy who’s wearing
sloppy clothes, unshaven and unclean, and who’s driving an old
heap, will hardly get any attention at all. Look as good as you
can; and back it up in other ways.

Add the other elements of the power image too. Clothing – it’s
worth investing some money to be well dressed. Buy suits on time
payments if you can (a credit card is very useful for this).
That way the clothes are helping to get power, and therefore
money, for you while you are paying for them. Don’t forget
about the car you drive around in; if the one you have is not
impressive then rent one that is. Rental cars don’t cost that
much and driving a good one pays dividends in the power sphere.
Try to join clubs and organization (business, social, political)
that have important and influential members. If at first you
can’t become a member, then manoeuvre a member into taking you
as his guest.

Money and power beget money and power, the more they thing you
have, the more you’ll get.

We must repeat that, for most people, those who belong to the
power elite are those that appear to belong to it. Unless
recognized personally, a millionaire will be turned away from a
class restaurant if he’s not well-dressed.

You Have to Consciously Act the Part of One Who is Used to Being
in Command

There’s another extremely important factor in appearing to
already have money and power beyond what I mentioned above and
that is your own manner of doing things. You must move, speak
and act power. Have you ever met the grandson of a man who
amassed a fortune and wondered how a grandfather who did so much
could have a grandson who seems like such a weakling? It’s
true; that grandson could never get rich on his own; if he
hadn’t inherited his family’s money, he’d be poor because he’s
weak and incompetent. And it shows. The men who, like
yourself, are capable of making money now, are men who can act
in a strong style that almost seems to draw money like a magnet.
Language, and the way you speak , can say as much as the ideas
in your words. Equally important however, is your body
language, that is, the way you stand, walk, move and sit, and
the gestures you make.

Be the Man Who’s in Demand

Power isn’t just you being able to call someone and tell him
what to do; it’s also other men calling you and asking for your
business or wanting to associate with you. If you’re a man who
seems to possess a wide knowledge of the world, an awareness of
trend, if you’re the early-bird who catches sight of
opportunities first, if you’re the man who’s capable of handling
many different kinds of situations, then people will seek you
out. They’ll invite you to vacation at their country homes, to
meet their influential associates, to join their social clubs
and their business syndicates. And when they do, all of these
will enhance your image of power, and widen your power base so
you can zoom in even more.

When the Fight for Power Gets Harder

Everything we’ve said so far will be useful in just about every
situation; but when the struggle for power gets more intense,
some other methods are needed. When the person(s) you’re
talking to has been open-minded and your powers of persuasion
have been working from the moment you first started talking, the
usual techniques can be used. But what if you’re dealing with
someone whose mind is closed to your ideas and influence from
the start, or who feels he is in direct competition with you?
Then things must be handled somewhat differently.

Most important, be in control of the situation at all times. If
you feel your control is slipping, do something to regain it,
You could do something vividly dramatic and totally bewildering
to the other person, like suddenly shouting or pounding on your
desk. Or you could press a secret buzzer to have someone rush
in and interrupt when the other side is coming on too strong.

Never ever get into a power struggle when you’re at any kind of
a disadvantage; if you’re tired or if the discussion turns to a
subject in which the other guy is an expert. Always focus your
own mental energy and project your thoughts into his mind. Look
him in the eyes, try to gain his confidence. Always have a
picture in your mind of a victory over this person bigger than
the victory you need to achieve your aims. And whatever you do,
don’t lose; that is, if you realize that you can’t beat him,
then leave. It’s better not to have victory than to have a

Say Whatever Does the Trick

Making a lot of money is largely a process of convincing people,
of selling yourself, your service, your product. And the trick
is to tell them what they want to hear. The problem is to find
out what they want to hear. So you’ll start out by giving them
basic information about what you’re selling. You then continue
with your sales approach, always watching their reactions
carefully. When you see their eyes light up and they then lean
forward with interest, then continue on the topic that aroused
that interest, no matter how odd it may seem to you. And do the
opposite when you reach any of the usual parts of your
presentation, if the prospect shows less than the normal amount
of interest; that is, shorten that part and go on tho the next.

From Start to Finish

You start out by telling them what the product or service is or
does. The kinds of benefits people get from using it and some
examples of ways, both usual and unusual, that other folks have
used it. It often helps to mention that “Mr. Anderson, you
know, the big shot, just bought two of them for his own use”, or
that “the XYZ Corporation recently bought seven of them for
their executives”. Or if you’re selling a more heavy duty item,
that “Smith’s Construction Company has been using them for
years”. If it’s almost a custom made item, tell them they’re
one of the select few who will even get a chance to buy it. If
you have an opportunity to talk to his wife or a friend of his,
play along with that other person and have them unknowingly
hinting to the customer that “it certainly sounds like a good
deal”. If his kids are with him, get them to needle him into
buying it. Use any method that works.

Suppose the guy seems convinced but he can’t seem to make up his
mind to actually hand over the money or sign the contract to
make the purchase. Sometimes it helps to imply that he really
can’t afford it. He might buy it just to show you he isn’t poor
or a cheapskate. Another great strategy that sometimes works in
desperation to close a sale is to make him feel guilty if he
doesn’t buy. Imply that he deliberately wasted your time and
energy, the he’s rotten and thoughtless, that he just wanted to
make a phony impression on his wife or girl friend or anyone who
is there with him. You might want to say all this very loudly,
almost yelling, so that a crowd gathers and you shame him into
buying. Or you can try another method to clinch the sale, offer
him a “special bonus”. Say you’ll give him a longer time to
pay, or a contract for “free” servicing or that you’ll add on a
bonus of another item “free”. Actually he may have been
entitled to this “extra” all along, but if you haven’t mentioned
it, then now’s the time. Try to keep one or two tings in
reserve as your last pieces of ammunition.

To Sum It Up

Prepare in advance so you know the other man’s point of view;
if you’re able to benefit him, he’ll practically jump at the
chance to let you make money off him. Tell him what he wants to
hear. And above all, keep eyes and ears open for any
information, clues or tip-offs, favorable or unfavorable, that
will give you the powers to persuade him.

In the power battle called life, victory will go to those who
find the right weapons and use them. So keep your weapons
handy; get a head start and don’t lose it. Be alert for clues
you can use to your advantage. Present yourself with
confidence; broadcast your will power, speak and move with
assurance, and, to make sure they get the message, have the
clothes, car, office and the other outer appearances of power
and money. People tend to believe what they see, and if you
look like you’ve got it made, then you will have it made.


This is a fabulously profitable business that’s still infancy.
And for sure, if you want a business that takes no special
training, expensive office set-up or large investment–yet is
capable of showing almost immediate profits–this is it!

Now is the ideal time to get started with your own Video Taping
Service. Purchasing and learning how to operate, as well as
maintain the necessary equipment, and the operating procedures
have been so simplified that almost anyone with the ability to
read, can study a video instruction manual for a couple of hours
and immediately produce professional quality, highly marketable
video tapes. Without a doubt, video tape technology has replace
Super 8 home movies as the most-desired memory-saving system.

One and two-person video aping services around the country are
reporting gross earnings of $50,000 to $100,000 per year. One
operation we looked into, reported an income figure of $80,000
during the preceeding 12-month period. They were accepting taping
jobs from all quarters and keeping 4-hired teams busy.

Marketing imagination, organization, and attention to detail are
the keys to success in operating this business. Ideas and request
for a new things or events to tape and preserve for later
playback/viewing, are coming in faster than one can list. Then,
there are so many things to remember and minor details to take
care of, that the only way to operate successfully is with a
series of checklists..for the person selling the service as well
as the man or woman on the recording camera.

But don’t let mentioning of details to remember, scare you off.
On the contrary, you’ll find video equipment easy and inexpensive
to practice on, especially when compared to attaining a
comparable degree of expertise with film. You can use the same
tape over and over again, and this is definitely a business where
the phrase “practice leads to perfection,” applies without
qualifications or reservations.

To start a video taping service,You’ll need a video “porta-pack”
recorder, and at least a half dozen tapes. Check around in your
area. Start by “reading up” on all the available equipment used
for video taping. A trip to your public library and few hours
browsing thru the periodicals on video equipment should give you
added interest and a basic indoctrination. Next, check out the
suppliers listed in the yellow pages of your telephone directory.
A few phone calls to those places listed, plus a few in-person
visits, should supply you with enough catalogs and “idea
material” to keep you plenty busy for a week or more. These
elementary learning steps are necessary as the foundation of your

You should be able to buy a good quality video porta-pak recorder
for about $850, with blank tapes for $20 or less. When you buy,
always dicker with the dealer–explaining to him that you’re in
the process of establishing a video taping service, and if he
will include a supply of tapes with the recorder, or at least
give you an especially good price on them, you’ll probably buy
all your tapes from him. It may not be your regular way of buying
things, but when you’re starting a business, every dollar counts,
so always shop around for the best prices.

Once you have your video recorder, take it home and start
practicing with it. Think of yourself as being on a job for a
homeowner or an insurance company, taking a photographic
inventory of the house and/or the occupant’s possessions.
Practice by making a tape record of your own household
furnishings. Make a tape, then play it back and critique your
work. Then do it again, and again, until you have a tape you can
use in sales presentations to homeowners and insurance companies.
Video tape recordings of this kind are becoming extremely popular
with homeowners and insurance companies alike.

Then, look thru your weekend newspaper and make a note of the
girls announcing wedding dates. Open your telephone directory and
call these girls on the phone. Ask them if they’d mind if you
came to their wedding and make a video tape of it, without any
obligation to them of course.

So you go to the wedding, introduce yourself and practice making
a video tape of the wedding ceremony. Take the tape home and
critique it. Keep this up until you have a tape you’re
reasonably proud of, and then call the bride. Ask to come over
and let her see the tape. Explain to her that you’re just getting
started in the business, and you simply want her comments and
suggestions. Chances are, when she sees the tape, she’ll want to
buy it.

While you’re in this learning phase of your new business, visit
an apartment building and arrange with the manager to make a
video tape of her showing the apartment to you as a a potential
renter. Contact, a couple of property management and real estate
firms, and do the same thing with condominiums and houses for

You might want to listen in on the police radio frequency, and
make tapes of auto accidents, particularly those involving
injuries. Another idea might be the taping of golfers practicing
at the local driving ranges. Other ideas include any kind of
sports practice session, birthday parties, special anniversaries,
baptisms, bar mitsvah’s, publicity stories, sales presentations,
and “fireside chats” by company presidents or general managers.

These are just a few idea suggestions you might want to pursue.
You may find a certain kind of video tapping assignment
especially enjoyable and want to specialize in that area. Or you
may want to leave the door open for any kind of assignment and
handle each as the opportunity presents itself.

Whatever you decide, there are a few “sure success” points to
keep in mind as you begin to sell your services. Remember, the
idea of having a video cassette system in one’s home, is gaining
in popularity every day. There area already some two-million
videocassette recorders in American Homes, with an estimated
100,000 being sold to new customers every month. Further
estimates indicate that by 1990, at least one half of all U.S.
households will own either a videocassette recorder or a
videodisc player. All this means your market is growing and is
expected to continue growing thru the end of this decade.

Virtually everyone would like to see himself as a star in home
movie. Thus, when you show him a video tape of himself in the
starring role, he’ll either buy the tape on the spot or want you
to make a similar tape for him. Regardless of false modesty,
everyone likes to show pictures of himself, and explain to his
friends the different highlights of his or her life. With this
understanding about your prospect in mind when you make a sales
presentation, your closing rate should be quite close to 100

The best way to sell your services is to run a regular ad in your
area newspaper. Such an ad might be similar to this one:

Whatever your idea or assignment, we can
handle it for you! No job too large or
too small! We’re experts at taping weddings,
anniversaries, birthdays parties and other
special occasions. Commercial assignments
also welcomed. Your satisfaction is guaranteed,
so give us a call—123-4567,right now!

When you receive calls in response to this ad, your objective
will be two-fold: Find out what kind of taping job they have in
mind, and set up an appointment to show them an example of the
kinds of tapes you can produce for them. Show them an example of
your work. Once you’ve met with them, and shown them a
demonstration tape, you should have the sale in your pocket.

Never meet with a prospect in a selling situation without some
sort of demonstration tape to show him. Try to match the tape you
show them, as closely to their wants and needs as possible.
Wedding tapes you have made for prospective wedding clients, and
shots of golf practice or instruction to golfing prospects.

Besides an ad in the newspaper, and the yellow pages of your
telephone directory, make copies of the ad and get it up on the
bulletin boards in your market area. Send news and publicity
releases to all the media in your area, definitely whenever
you’ve got an unusual or special kind of assignment.

Have some impressive business cards printed, and hand them out to
whomever, and as often as you can. The slogan on your business
card might read: Have Video Tape Recorder,Available for ANY kind
of assignment–You name it and I’ll tape it…

Radio and/or television advertising will probably be more
expensive than the resulting job assignments will sustain, so be
very cautious when considering this type of advertising. However,
it will very definitely be advantageous for you to pursue guest
interviews on just about any kind of broadcast talk show. Talk
show appearances and free write-ups about your business in your
local newspapers are promotional angles to reach for at every
opportunity. Always be on the lookout for promotional ideas and
gimmicks that will result in area -wide publicity for your

The bottom line is simply this: Don’t be adverse to creating a
story or set of circumstances if it results in a talk show
appearance or newspaper write-up for you.

How much should you charge for your services? Basically, the
going rate in most large metropolitan area is about $50 per hour
you spend on the assignment. Thus, you’re going to have to learn
to estimate pretty accurately just how long each job is going to
take you to produce a quality recording. It’s always a good idea
to check out what other video taping services in your area, or in
a comparably sized city in your neighboring states are charging.
Newsletters and trade publications serving businesses of this
type are available, however we don’t know of any that have
attained national prominence as of the date of this report. Check
with your equipment supplier on any that he might know of…

Success with a business of this kind does not require an office
set-up or any special education or training. You can start it on
a part-time basis from your home, and parlay it into a full-time,
very high profit profession. The prestige this business will
afford you is similar to that of a doctor.

Starting with a young couple’s wedding, if you follow up on each
sale properly, you’ll probably end up making tapes for the
birthdays of each of their children, school graduations,
anniversaries, more birthdays, family histories, last wills &
testaments, and into a whole new cycle with each generation.

You will need imagination, an affinity for people and selling
moxie. Imagination is important because in many instances, you’ll
have to suggest an idea for your taping services. Although just
about everybody would like to have a taped record of some event
or part of their life to pass along to future generations of
their family, most will not be able to decide what to tape until
you suggest something to them. You’ll also find that almost no
one is aware of even half your capabilities until you make

Taking pictures of people requires an ability to get along well
with people–get them to relax, and immediately feel comfortable
in your presence. You’ve got to be persuasive while exercising a
great deal of tact and diplomacy. Make friends easily and
quickly. Be aware of, and understanding of wants, desires and

Actually, selling and getting along with people, are almost
synonymous. Life is and on-going program of selling yourself to
achieve your own wants and ambitions. Read a few good books on
the art of selling, such as: HOW TO SELL YOURSELF by Steve
Girard; and HOW TO SELL ANYTHING TO ANYBODY by Tom Hopkins.
remember, selling is really just a matter of recognizing
someone’s needs and then satisfying those needs with a product or

Your customer will automatically accept it as fact, that you have
the professional knowledge and equipment to fulfill their needs.
All you have to do is reassure them, listen to their reasons for
these needs, and in closing the sale, become a good friend to

And that’s it– the plan can enable you to get started with your
own Video Taping Service. By following our suggestions, and with
a bit of energy as well as persistence, you should be able to
begin with very little start-up investment and quickly begin to
realize the fruits of your own profitable business.

If you have any questions, or run into special problems feel free
to call me or drop me a line. Having laid it all out for you, the
rest is up to you—Your future is in your own hands…